About Us

People and Business IFA are Independent Financial Advisers who are passionate about helping people organise their financial affairs to achieve the best possible outcomes; distributing their income and savings in the most efficient way so that their financial goals are met while allowing them to get on with living their lives.

We have over 25 years experience in the financial marketplace. Our clients include private individuals, business owners and corporate bodies, our independent status allows us to provide recommendations from the whole of the market. Our overriding target is to understand your needs and provide knowledge and advice for you to achieve your personal objectives and financial peace of mind.

We help our clients achieve the best results from their financial planning, by providing first-rate advice in the areas of investments, retirement benefit advice including pensions, wealth management, protection insurance and Inheritance Tax planning.

We create financial plans designed to achieve, maintain and protect a desired lifestyle. We firmly believe in empowering our clients so that they not only understand and are comfortable with the plans we set up, but really engage and interact with the planning process to get as much out of our service as possible.

We know every client has different financial requirements, and that it is only by understanding your desires for the future, personal objectives and attitude towards risk that can we truly make a difference.

When working with business owners we can assist with the design, implementation and provision of employee benefits to assist with the recruitment and retention of staff. Our expertise and knowledge of the industry means that we can add another dimension when providing advice to the business owner directly.

At People and Business, we do everything we can to cut through the complexity of legislation changes and industry jargon to ensure our advice is straightforward. Our clients see us as the first point of call whenever they have a financial related question.

Initial consultations

You can book an appointment with our financial experts, which can be in our offices or at a place of your choice.

We cover the whole of the North West including areas such as Chester, Liverpool, and Manchester.

Who Are We

Steve Speed

IFA & Employee Benefit Consultant

Steve really enjoys working as an IFA and Employee Benefit Consultant, it’s rewarding work over the long term.  He feels privileged to work with his clients as they experience good times, graduations of children, weddings and retirement etc. but also through tougher times of ill health and loss.  Although these are very sad times sometimes, we can see our advice helping families, you can help take some of the worry away.  That really helps a family in a time of need when they can feel rudderless.

Steve is fully engaged as an IFA and quite happy to work hard for his clients.  If he’s not with his clients or working on advice Steve’s time is spent researching markets, investments and technical updates.  This keeps him busy and happy, he must be well informed.  It’s the only way he can advise.

Advising has been his life for a long time now and he’d like to carry on advising (subject to health) for another decade or two.  Having said that we are building a business, an IFA practice, that offers strength in depth.  Some of the team are keen to start advising and one of them would like to return to advising too.  We are gradually recruiting to build our team as well and on the lookout for good quality people.

Steve believes in hard work and will lead from the front on this, but he also believes in playing hard too and enjoy both footy (think centre back) and tennis and family, socialising – having the odd pint.

Jason Norton   

Operations Director            

Jason has worked in the Financial Services sector for over two decades.  Initially as an Independent Financial Adviser and latterly as an Independent Financial Compliance Consultant.  Jason has worked on numerous financial compliance projects for the big 4 Banks, IFA Networks and other prestigious Financial Services Companies.

As the Operations Manager for People and Business IFA Ltd, Jason gets to apply the experience gained over the years to help the company evolve and transition into its next stage of expansion. It’s an exciting time as the firm looks to further develop the team, profitability, grow Adviser numbers internally and recruit more committed individuals to the expanding business.

Away from work, Jason enjoys time with his partner and family, enjoying travelling and exploring the world. Jason enjoys Rugby League (Wigan Warriors), investing in the stock markets and reading authors like Lee Child and Tim Weaver.

Carl Mitchell – DipPFS


Carl has worked in the financial services industry for over 14 years, with six years spent in a Paraplanning role, providing technical and administrative support to Advisers. Carl joined People and Business IFA Limited in July 2016 and holds the CII Level 4 Diploma in Regulated financial advice and is continuing his studies, striving to achieve Chartered Status.

With his experience and ongoing training Carl is currently working along side Steve as an IFA.

Carl is an Everton fan and enjoys spending time with his wife, Emma and his family. Carl also enjoys socialising with his friends and playing snooker.

Andrew Lloyd DipPFS

Compliance and Training Manager  

Andrew has over 12 years’ experience in the financial services industry. Joining People and Business in September 2018, he now holds the CII Level 4 Diploma in Regulated Financial Planning.

In his former role Andrew also worked in compliance. This is useful as he likes to keep up to date and use his compliance skills on us and deliver training to the team to help develop their knowledge and skills.

Andrew is a keen traveller and usually plans his holidays with his partner around enjoying the local cuisines and wines. In his spare time, he enjoys chasing after his 2 Bengal Cats, swimming and doing Yoga.

Charlotte Clarke

Operations Administrator

Charlotte has worked in the financial services industry for over 7 years.  Charlotte started at her last firm as a Receptionist, from here she progressed to New Business Administrator to eventually the Team Leader. Charlotte joined People and Business in May 2019 as an Operations Administrator providing administration support to the Adviser and the Operations Manager.

Charlotte is picking up new skills and is keen to progress. Her focus is on existing client servicing and Charlotte will be working on new business administration, Sage inputting and report writing in the future.

Outside of work Charlotte enjoys shopping, socialising and eating out.

Chloe Speed

Operations Administrator

After graduating with a 2:1 Law LLB Hons degree in 2014, Chloe was employed in the legal sector for 5 years before deciding to embark on a career change. She has recently joined People and Business as an Operations Administrator and is enjoying the challenge of working in the financial services industry.

Chloe is using her transferrable skills to write reports and communicate with clients, and is eager to further her knowledge in order to progress within the business.

In her spare time, Chloe likes to shop online, socialise with friends and relax watching crime documentaries.



Ian Collins

Accounts Assistant

After over 20 years managing a successful private manufacturing business, Ian is looking forward to using the skills he has developed, to help us continue to grow and more importantly, to continue to maintain the standards of service and very personalised approach we are committed to providing each of our clients.

Outside of work, Ian enjoys time spent with friends and family. Countryside runs, gardening and tending his newly dug veg plot. Always with his dog, Harry, by his side.



Alex Kitteringham DipPFS


Alex graduated from Newcastle University with a BSc Economics degree before joining People and Business Ltd. Alex holds the CII Diploma in Regulated Financial Planning and is motivated to continue his studies, working towards the Advanced Diploma and obtaining Chartered Financial Planner status.

Alex focuses on suitability report writing and client servicing.

In his spare time, Alex enjoys following his football club, Millwall FC, playing sports and socialising with friends.



Alex Clare

Trainee Paraplanner

Alex graduated university with a 2.1 in BSC Business Innovation and Enterprise before joining People and Business IFA Limited. Alex is motivated to develop his career in finance and continue his studies.

Outside of work, Alex enjoys playing competitive Tennis, Warhammer and following Liverpool football club.